Copywriter

Copywriter

Company: Alchemist Marketing Solutions

Experience: 2–8 Years

Location: Mumbai

Alchemist Marketing Solutions is looking for a creative and experienced Copywriter with 4–8 years of experience in the advertising and marketing industry, preferably with prior experience in the real estate sector.

We are looking for someone who has a strong command of language, a creative mindset and the ability to develop compelling brand communication across various platforms. The ideal candidate should be able to understand brand positioning, translate briefs into impactful ideas and create engaging content that connects with the target audience.

Key Responsibilities:

• Develop creative concepts, campaign ideas and compelling copy for various brands.
• Write engaging headlines, taglines, ad copies, captions, brochures, websites and other marketing collaterals.
• Create communication for real estate projects, including residential and commercial properties.
• Understand client briefs, target audiences, brand positioning and campaign objectives.
• Develop creative narratives and communication strategies that align with brand requirements.
• Collaborate with art directors, graphic designers, client servicing and planning teams to execute campaigns.
• Work on both digital and mainline advertising campaigns.
• Develop content for social media, print advertisements, hoardings, brochures, emailers and other marketing platforms.
• Ensure consistency in brand tone, messaging and communication across all platforms.
• Research industry trends, competitor communication and consumer insights to develop relevant content.

Requirements:

• 4–8 years of experience as a Copywriter in an advertising or creative agency.
• Prior experience in the real estate industry is highly preferred.
• Excellent command over English, grammar and creative writing.
• Strong conceptualisation and storytelling abilities.
• Understanding of marketing, branding, advertising and consumer behaviour.
• Ability to write creative and persuasive copies across digital and mainline platforms.
• Good understanding of different content formats and communication styles.
• Ability to work under tight deadlines and manage multiple projects.
• Strong collaboration and communication skills.

Who We're Looking For:

A creative thinker who can turn ideas into impactful words, understands the art of brand storytelling and knows how to create communication that captures attention and drives engagement.

Interested candidates can share their resumes and portfolios with us.

Join Alchemist Marketing Solutions and be a part of a team that creates powerful brand stories!