Copywriter – Ad Creatives (Perf. Marketing)

Role Overview:

We are looking for a Copywriter who is skilled in creating engaging, clear, and high-impact ad copy across various formats, including static ads, carousel ads, and video/reel ads. This role demands a creative individual who understands the target audience, can craft attention-grabbing messaging, and write compelling content that resonates with job-seeking graduates and career professionals. The ideal candidate will work closely with the marketing and design teams to deliver ads that drive engagement and conversions.

Key Responsibilities:

• Write clear, engaging, and high-impact ad copy for static creatives, carousel ads, and video/reel ads
• Develop compelling headlines, hooks, and primary text for various ad concepts
• Work collaboratively with designers and video editors to align copy with visual creatives
• Write messaging tailored to different target audiences (graduates, career switchers, professionals)
• Maintain consistency in brand voice across all ad formats
• Meet deadlines and adapt quickly to feedback
• Generate fresh ideas and angles for ad creatives regularly

Qualifications:

• Education: Any bachelor's degree is required
• Experience: 1-2 years in ad copywriting (preferably in EdTech, digital marketing agencies, or career-focused platforms)
• Skills:Strong writing skills with a focus on clarity and brevity
• Experience in writing for static, carousel, and video ads
• Understanding of audience psychology and crafting message hooks
• Ability to create multiple creative variations quickly
• Good attention to detail and ability to meet deadlines

What We Offer:

• Exposure to real marketing campaigns and ad strategies
• A collaborative, creative work culture
• Opportunities for growth based on performance

About the Organization:

Win In Life Academy (WILA), Novelty Skills Training (NST Dubai), and CliniLaunch Research Institute are EdTech companies dedicated to helping individuals build impactful careers. Our training programs cover various fields, including AI & ML, Data Science, Cybersecurity, Cloud Computing, Business Analytics, and Clinical Research. We focus on practical learning and career-aligned outcomes to equip learners with the skills needed to thrive in the ever-evolving job market.