21N78E Creative Labs is a dynamic and innovative creative agency located in Mumbai & Bengaluru. We thrive on challenging the norm and creating wonderlands for our clients using insightful strategy, compelling creativity, cutting-edge technology, and mad hats. We work on a diverse range of projects for marquee brands, spanning through-the-line mandates, digital cum social-first retainers, and platform building to brand identity creation.
The Position
We're hiring Jr. / Sr. Copywriters who can craft communication for both traditional and digital media. Who can drive a campaign from concept to execution in collaboration with business managers, art directors and media planners.
Joining: Someone who can join immediately.
Responsibilities
- Develop research and insight-driven concepts that meet the requirements of the brief.
- Create and deliver presentations that communicate the campaign's thoughts and rollout effectively.
- Ensure copy is compliant with strategy and brand guidelines.
- Craft communication for both traditional and digital media.
- Stay updated with the latest trends and features across all major social media platforms.
- Understand the nuances of different content formats (e.g., stories, reels, posts) and create copy tailored to each.
- Leverage AI tools to enhance ideation processes, generate content variations, and improve copy efficiency.
- Stay updated with the latest AI advancements in content creation and implement them in daily tasks.
- Work closely with designers, servicing, and other stakeholders to ensure the copy complements visual elements.
- Participate in new business activities/pitches.
Skills & Experience
- 2+ years of copywriting experience, preferably at an advertising agency.
- Know how to take an idea across mediums and effectively leverage the strengths of each one.
- Good verbal and written communication skills with an eye for detail.
- Candidates must stay current with advertising, technology and marketplace trends.
