Associate Manager - Copywriter
Location: Bangalore
About the Tea
mThe Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty
.
About the Ro
leThis role offers an exciting opportunity to shape and elevate brand communication by crafting compelling narratives that resonate with customers. It sits at the intersection of creativity and strategy, contributing directly to the digital customer experience while aligning with broader business goals. Ideal for someone passionate about storytelling and brand voice, the role is central to driving impactful content across multiple touchpoints in a fast-paced, collaborative environmen
t.
What We Expect From
- YouInterpretive Excellence: Thoroughly understand copywriting briefs to accurately grasp project requirements. Craft, edit, and meticulously proofread captivating content that captures attention, all while maintaining a distinctive voi
- ce.Strategic Collaboration: Engage effectively with a diverse array of internal and external stakeholders. Transform intricate insights into straightforward and captivating communication that resonates. All of this is accomplished within specified timefram
- es.Content Planning: Develop a comprehensive content calendar designed for seamless implementation across various channels. Ensure strategic alignment and efficient utilization of resourc
- es.Deliverables Management: Successfully create and deliver promotional and seasonal assets, catering to multiple verticals. These assets should effectively communicate our message and valu
- es.Insight Integration: Utilize consumer insights and glean knowledge from customer pain points. This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvemen
- ts.Consistency Advocate: Uphold a consistent experience across all published content. Maintain uniformity not only in tone of voice but also from a visual standpoi
- nt.Data-Driven Insights: Employ data from diverse channels to identify key engagement points and extract valuable insights. These insights will guide strategic decisions and content optimizatio
- ns.Agency Collaboration: Partner seamlessly with external agencies to guarantee timely deliverables of content and creatives. Effective collaboration will ensure the alignment of our vision and objectiv
es.
Must H
- avesProven experience as a copywriter or related r
- ole.Excellent written and verbal communication abilit
- ies.Use consumer insights to drive home the intended-communication succinc
- tly.Strong interpersonal, management and stakeholder-handling skills with bias to act
- ion.Strong project reporting/management ski
- lls.Strong analytical mind
- set.Hands-on experience in content market
- ing.Highly creative with a strong collaborative spi
- rit.Experience of building customer-focused con
- tent4+ years of copywriting experience in consumer focused businesses, content agencies or similar ro
- les.Experience in building financial content desirable, not mandat
- ory.Graduate or postgraduate in any discipl
ine.
Our Cu
ltureAt Navi, we're a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you're shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a differ
ence.We're guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.com/our-values to see what drives us every
day.If this feels like you, Navi is the place to grow, thrive and make a real im
pact.
