Copy writer

Lokal is looking for a talented Copywriter to join our internal marketing team

At Lokal, we build products for Bharat - across jobs, business leads, and local communities. We're looking for a copywriter who understands how to speak to real people, in real languages, with real intent.

What You Need to Bring to the Table:

• Proven experience writing high-impact ad copies and video scripts (Meta, Google, Reels, Shorts)
• Strong command over simple, clear, conversion-focused writing
• Ability to adapt tone and language for vernacular audiences (Tamil / Telugu / Kannada / Malayalam / Hindi)
• Deep understanding of performance marketing hooks - scroll stoppers, first 3 seconds, CTAs
• Comfort working in a fast-paced, high-iteration environment (multiple scripts daily)
• Awareness of social media, meme, and short-form video trends
• Collaborative mindset - working closely with performance marketers, video editors, and creative leads
• Curiosity to test, learn, and constantly improve based on data
• Everything you believe makes a great copywriter for India's next-gen internet users
  
  

What's in It for You:

• Opportunity to be the voice of Lokal's products used by millions in Tier-2 and Tier-3 cities
• Hands-on exposure to high-scale performance marketing
• Learn directly from experienced marketers building category-defining local products
• Ownership of end-to-end creative - from idea script ad results
• Daily brainstorming, rapid experimentation, and creative freedom with accountability
• Fast growth, constant feedback, and recognition based on impact, not hierarchy
  
  

If you love writing that moves people to act, not just sound clever - Lokal is the place for you.

Requirements

• Ability to shoot clean, natural video content (even on phone)
• A content-first mindset: you enjoy making videos, experimenting, and storytelling
• People who want stable monthly income, long-term association, and WFH convenience
• Basic understanding of trending formats, hooks, and reel psychology
• Ability to meet deadlines and deliver consistent output
  
  

Who Should Apply

Creators who want stable income, fast-growth roles, and real creative impact

Students, freshers, influencers <50k followers, or creators looking for career transition

Anyone who genuinely enjoys storytelling and camera-facing content

Good to Have

• Experience making reels/TikTok/YouTube Shorts
• Experience in acting, theatre, vlogging, or on-screen performance
• Regional language fluency (Tamil, Telugu, Kannada, Malayalam, Hindi preferred)
  
  

Interview Process

• Instagram/Portfolio Screening
• Assignment: Submit 2 short videos of one of our Apps
• Interview/Review Call
• Offer: Contract (30 days)
• Based on performance: Extension, Full-time offer Or closure