Copy Writer

About the job

Company Description

Founded in 2018, Beyoung.in is committed to making global fashion accessible to the youth of Bharat. With a focus on trendy, budget-friendly styles, Beyoung enables young people to express themselves through fashion. Our collections include Beyoung Basics for essential wardrobe staples, Beyoung Xclusives inspired by global trends, and Beyoung Combos for customizable style options. We redefine fashion by blending style, comfort, and individuality to meet the aspirations of a dynamic audience.

Key Responsibilities:

●   Create clear, concise, and engaging copy across multiple channels, including social media, performance ads, WhatsApp, push notifications, SMS, website/app, video scripts, and marketing campaigns.

●   Adapt writing style, tone, and structure based on platform, audience behavior, and communication objective.

●   Develop high-impact hooks, campaign messaging, and storytelling for product launches, sales, and brand initiatives.

●   Contribute ideas and actively participate in creative brainstorming for campaigns and content strategies.

●   Write conversion-focused copy that drives engagement, clicks, and sales across channels.

●   Collaborate with cross-functional teams (design, performance marketing, social media, product) to ensure consistent and effective communication.

●   Understand customer behavior, preferences, and trends to create relevant and relatable content.

●   Stay updated with fashion trends, pop culture, digital trends, and competitor communication.

●   Proofread and edit content to ensure accuracy, clarity, and alignment with brand guidelines.

●   Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

●   Continuously optimize content based on performance metrics such as CTR, open rates, and conversions.

Qualifications and Requirements:

●   Bachelor's degree in English, communications, marketing, or any field.

●   At least 2 years of experience as a copywriter or in a similar role.

●   Strong writing and editing skills with excellent attention to detail.

●   Good understanding of branding, marketing principles, and consumer psychology.

●   Familiarity with performance marketing and conversion-driven writing.

●   Basic understanding of SEO and digital content best practices.

●   Ability to think creatively while also being data-driven and result-oriented.

●   Strong collaboration skills and ability to work in a fast-paced team environment.

●   Proficient in AI & content management tools.

●   A good portfolio showcasing multichannel copywriting and campaign work.

●   Excellent time management and organizational skills.

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