Job Title: Copy Supervisor
Location: Mumbai
Experience: 5–8 Years
Industry: Digital Marketing / Advertising Agency
Role Overview
We are looking for a creative and strategic Copy Supervisor to lead copy development across digital campaigns, social media, brand communication, and integrated marketing initiatives. The ideal candidate is a strong storyteller with a deep understanding of digital platforms, consumer behavior, and brand voice, capable of mentoring junior writers while delivering high-impact creative work.
Key Responsibilities
- Lead copy development for digital campaigns, social media, websites, performance creatives, influencer campaigns, and integrated brand communication.
- Translate marketing briefs into compelling, insight-driven creative concepts and communication.
- Ensure consistency in brand tone, messaging, and storytelling across all touchpoints.
- Collaborate closely with creative, design, strategy, social, media, and client servicing teams.
- Review, refine, and approve copy developed by junior team members.
- Mentor and guide copywriters and interns to elevate creative quality and writing standards.
- Participate in brainstorming sessions, campaign ideation, and new business pitches.
- Stay updated on digital trends, platform best practices, pop culture, and emerging consumer behaviors.
- Present creative rationale and communication ideas to internal teams and clients when required.
Key Skills & Requirements
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of social media, digital marketing, content strategy, and brand communication.
- Ability to write across formats including social media, films, digital campaigns, websites, influencer content, and ad copies.
- Strong conceptual thinking and storytelling abilities.
- Experience managing multiple brands and projects simultaneously.
- Excellent collaboration and stakeholder management skills.
- Ability to mentor and provide constructive feedback to junior team members.
Good to Have
- Experience working on integrated campaigns across digital media.
- Exposure to influencer marketing and content-led campaigns.
- Experience in pitch presentations and new business opportunities.
- Portfolio showcasing digital-first campaigns and creative work.
What Makes You a Fit
- A creative thinker who can balance strategy and storytelling.
- Passionate about culture, trends, and consumer behavior.
- Comfortable leading creative conversations and elevating team output.
- Thrives in a fast-paced agency environment while maintaining high creative standards.
