Conversion Rate Optimisation Specialist

• Develop and execute a comprehensive conversion rate optimization (CRO) strategy to increase conversion rates across our website and landing pages.
• Conduct in-depth analysis of user behavior, website performance, and conversion metrics to identify areas for improvement.
• Collaborate with cross-functional teams, including marketing, design, development, and content, to implement CRO initiatives and improve user experience.
• Utilize tools such as Google Analytics, heatmaps, A/B testing platforms, and user feedback to gather insights and generate hypotheses for testing.
• Plan, implement, and manage A/B and multivariate tests to optimize various elements of the website,including layout, messaging, forms, calls-to-action, and pricing.
• Analyze test results and user data to draw actionable insights and make data-driven recommendations to enhance conversion rates.
• Identify and troubleshoot barriers to conversion, such as usability issues, technical glitches, or friction points in the customer journey.
• Stay updated with industry trends, best practices, and emerging technologies related to CRO, and incorporate them into our optimization strategies.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate progress and insights to stakeholders.
• Collaborate with the marketing team to align CRO initiatives with overall marketing goals and campaigns.

Qualifications:

• Bachelor s degree in marketing, business, or a related field. A relevant master s degree is a plus.
• Proven experience in conversion rate optimization, A/B testing, and website optimization.
• Strong analytical skills with the ability to interpret complex data and draw actionable insights.
• Proficiency in using web analytics tools such as Google Analytics or similar platforms.
• Familiarity with A/B testing platforms (e.g., Optimizely, VWO) and heat mapping tools (e.g, Hotjar, CrazyEg).
• Knowledge of UX/UI principles and best practices in web design and user experience.
• Ability to think creatively, generate hypotheses, and conduct experiments to validate ideas.
• Excellent communication skills with the ability to articulate complex concepts to non-technical stakeholders.
• Detail-oriented mindset with a passion for delivering exceptional user experiences.
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

Preferred Skills:

• Eagerness to obtain certifications in CRO or related fields, with a focus on IT service optimization.
• Interest in web development technologies relevant to IT services.
• Exposure to conversion optimization on various IT platforms (e.g., B2B, SaaS).
• Basic understanding of SEO principles tailored to the IT services sector.