What Would You Do As a Content Writer
Zevo is India's first parenting app that helps parents build real-world skills in their children.
through milestones, habits, and guided daily activities. We are looking for a versatile
Content Writer who can craft engaging, high-converting content across multiple
formatsblogs, ads, emails, scripts, and social media. This role will play a key part in
shaping Zevo's brand voice and building meaningful connections with parents across India.
Key Responsibilities
- Performance Copy: Write ad copy, landing pages, emailers, and WhatsApp
communications that drive conversions and app downloads.
- Content Marketing: Create SEO blogs, long-form guides, and thought pieces on
parenting, child development, and real-world skills.
- Scriptwriting: Draft scripts for reels, video ads, YouTube content, and webinars
to bring Zevo's parenting narrative to life.
- Repurposing: Repurpose content into social media posts, community updates,
and influencer-led narratives.
- Content Calendar: Build and maintain a content calendar across all channels,
ensuring consistency in voice, tone, and cadence.
- App & Product Content: Develop clear, simple, and engaging in-app content for
milestones, nudges, and parenting tips.
- Research & Trends: Stay updated on parenting trends, early learning insights,
and content formats to keep Zevo relevant and fresh.
- Collaboration: Work closely with marketing, design, influencer, and product teams
to deliver integrated campaigns.
- Editing & QA: Proofread and edit content for grammar, flow, and brand alignment.
Requirements
Requirements & Qualifications
- Experience: 1+ years of content writing experience, preferably in parenting,
edtech, D2C, or wellness sectors.
- Writing Skills: Strong storytelling, copywriting, and research skills with the ability to
adapt tone for performance vs. long-form content.
- SEO Knowledge: Working knowledge of SEO writing, keyword research, and
blog optimization.
- Creative Range: Ability to write across ads, blogs, scripts, guides, and
community content.
- Communication: Excellent written and verbal communication skills.
- Collaboration: Strong ability to work with cross-functional teams in a fast-paced
startup environment.
