Content Writers at upGrad develop compelling narratives, educational and marketing resources that advance the company's mission to democratize technology skills. Writers create engaging, well-researched, and persuasive content for blogs, course landing pages, social media, mailers, and marketing campaigns.
Key Responsibilities:
- Research, ideate, and craft high-quality written content for digital and print channels.
- Write informative articles, case studies, landing pages, and scripts to support marketing objectives.
- Work collaboratively with editors and managers to revise and improve content by deadlines.
- Integrate SEO keywords and best practices into all written materials.
- Translate complex technical concepts into clear, accessible language.
- Contribute to brainstorming sessions and campaign development.
Qualifications:
- 2+ years experience in content creation for tech, education, or digital marketing.
- Strong storytelling, copywriting, and research skills.
- Ability to work independently and manage multiple projects.
- Knowledge of SEO, digital marketing trends, and content management systems.
- Bachelor's degree in English, Communications, Journalism, or related field.
