JD: Senior Content Writer - B2B
Company: Tech Prescient
Product: Identity Confluence - AI-Driven Identity Security & Governance Platform
About The Role
We are looking for a highly driven and research-oriented Senior Content Writer with experience in B2B SaaS, cybersecurity, or enterprise technology content. The ideal candidate should have strong expertise in creating SEO-focused, research-backed, and conversion-driven content across blogs, landing pages, comparison pages, LinkedIn content, email campaigns, and product marketing materials.
You will play a key role in building the content authority and brand voice for Identity Confluence across Identity Governance (IGA), IAM, PAM, and AI-driven security domains.
Key Responsibilities
Write high-quality B2B SaaS content including:
- Blogs
- Landing pages
- Comparison pages
- Product feature pages
- Industry pages
- Case studies
- Email campaigns
- LinkedIn posts
- Website copy
- Create research-based cybersecurity and identity security content with strong business relevance
- Understand and simplify complex IAM, IGA, PAM, and cybersecurity concepts into engaging content
- Conduct competitor research, keyword research, and SEO optimization for all content assets
- Collaborate with SEO, design, marketing, and product teams to create high-performing content
- Create AI Overview and search-intent optimized content structures
- Assist in developing thought leadership content for founders and leadership team
- Write LinkedIn content focused on engagement, brand positioning, and awareness
- Maintain consistency in tone, messaging, and brand guidelines across all content
- Proofread, edit, and optimize content for readability, SEO, and conversions
- Stay updated with cybersecurity trends, SaaS marketing trends, and enterprise identity security space
Must-Have Skills
- 3-6 years of experience in B2B content writing, preferably in SaaS or cybersecurity industry
- Strong understanding of B2B marketing and enterprise buyer journey
- Excellent long-form writing and research skills
- Experience writing SEO-optimized content that ranks organically
- Good understanding of SaaS landing page copywriting and conversion-focused messaging
- Familiarity with SEO tools like Ahrefs, SEMrush, Google Keyword Planner etc.
- Strong understanding of LinkedIn content and B2B social content strategy
- Ability to analyze competitors and create differentiated content positioning
- Excellent communication, collaboration, and project management skills
- Strong attention to detail and ownership mindset
Good to Have
- Experience in cybersecurity, IAM, IGA, PAM, or enterprise software domain
- Knowledge of AI-driven content workflows and SEO optimization tools
- Familiarity with Google Analytics, Search Console, and content performance tracking
- Understanding of PR content, press releases, and founder branding
- Experience with CMS platforms like WordPress or Webflow
- Basic understanding of SaaS UX writing and website structure
What We're Looking For
- Someone who can think strategically, not just write content
- Strong research mindset with ability to create authority-building content
- Ability to manage multiple content projects and deadlines
- Curiosity about cybersecurity, enterprise SaaS, and AI trends
- Ownership-driven and proactive approach toward content growth
Skills:- Content Writing, Search Engine Optimization (SEO), Blog management and Landing page optimization
