Job description
About the Role: As a Content Writer, you will play a pivotal role in shaping our brand's narrative and establishing a strong online presence. You will be responsible for creating engaging, informative, and SEO-optimized content that aligns with our brand voice and resonates with our target audience.
Responsibilities:
- Research and generate compelling content for our website, blogs, social media, and other marketing channels.
- Collaborate with cross-functional teams, including Sales, Marketing, Product, and Design, to ensure content aligns with business goals and brand guidelines.
- Stay updated on industry trends, regulatory changes, and competitor activities to create timely and relevant content.
- Create clear and concise content for product descriptions, marketing collateral, and user guides.
- Conduct keyword research and implement SEO best practices to enhance content visibility.
- Edit and proof read content to ensure accuracy, consistency, and adherence to brand standards.
- Collaborate with external partners, influencer's, and subject matter experts to enhance content quality.
Qualifications:
- Bachelor's degree.
- Min 2-years experience as a Content Writer, with experience in the FinTech or financial industry considered a valuable asset.
- Strong understanding of financial concepts, trends, and terminology.
- Exceptional writing, editing, and proof reading skills.
- Ability to translate complex financial information into clear and accessible content.
- Proficiency in SEO best practices.
- Creative mindset with a keen eye for detail.
- Digital Marketing knowledge, including familiarity with social media platforms and content promotion strategies, will be considered an added advantage
