Content Writer

Location: Mumbai (On-site)

Experience: 2–3 Years

Salary: ₹28,000 – ₹35,000/month (based on experience and skillset)

About Rudra Centre

Established in 1997, Rudra Centre is one of the world's leading organizations dedicated to authentic Rudraksha beads and spiritual wellness products. With a global presence across the US, UK, Europe, and other countries, the brand focuses on spreading awareness about the spiritual, scientific, and practical benefits of Rudraksha.

Along with premium-quality Rudraksha products, Rudra Centre offers a wide range of energized and ritual-blessed products for meditation, healing, puja, and self-empowerment.

Role Overview

We are looking for a creative and SEO-driven Content Writer who can create impactful content across digital platforms including websites, social media, advertisements, and video content. The ideal candidate should have strong storytelling abilities, a good understanding of digital content trends, and an interest in spirituality, astrology, chakras, Hindu philosophy, or conscious living.

Qualifications

• Bachelor's degree in English, Communications, Journalism, Marketing, or a related field
• 2–3 years of experience in content writing, copywriting, or digital content

Key Responsibilities

Website & SEO Content

• Write SEO-optimized blogs, articles, category pages, and product descriptions
• Create engaging and conversion-focused website content
• Write compelling meta titles and descriptions
• Structure content for readability, ranking, and user engagement

Social Media Content

• Create content for Instagram Reels, carousels, captions, and campaigns
• Develop trend-driven and audience-focused content ideas
• Simplify spiritual concepts into relatable and engaging content

Video & Script Writing

• Write scripts for YouTube videos, Shorts, and Reels
• Develop strong hooks, storytelling formats, and engaging narratives

Ad Copywriting

• Write high-converting copy for Meta Ads and Google Ads
• Create compelling CTAs and campaign messaging

Research & Strategy

• Conduct in-depth research to create authentic and informative content
• Support content planning and strategy aligned with brand objectives
• Collaborate with team members to strengthen the brand's digital presence

AI & Content Productivity

• Knowledge of AI tools like ChatGPT and other content-assist platforms
• Ability to use AI effectively for content workflows while maintaining originality and brand voice

Skillsets Required

• Strong command of English writing, editing, and proofreading
• Knowledge of SEO best practices and content structuring
• Excellent research, organizational, and time-management skills
• Ability to work collaboratively in a fast-paced, on-site team environment
• Experience or interest in spirituality, meditation, astrology, or chakra content will be an added advantage