Web Content Writer

About the Company:

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 15L+ customers, with a 90% success rate and 30% MoM growth over the past year.

About the role:

We're looking for a Content Writer to join Traya's in-house team, someone who can take complex health and wellness topics and turn them into accurate, engaging long-form content across blogs, landing pages, and product pages. You'll work closely with our editorial, SEO, and product teams, owning your work from brief to publish.

Responsibilities

• Create Engaging Content: You'll write blogs, articles, website pages, product descriptions, and landing pages that align with Traya's brand voice and connect with readers through SEO-optimized content
• Research & Ensure Accuracy: Research health, wellness, Ayurveda, nutrition, and holistic treatment topics thoroughly. Translate technical medical information into consumer-friendly, credible, and accessible content
• Collaborate with Teams: Work closely with editorial, SEO, and product teams to meet briefs, keyword targets, and deadlines
• Adapt for Multiple Channels: You'll also write for community platforms like Reddit and Quora while maintaining brand consistency
• Implement Feedback: Incorporate editorial feedback efficiently to strengthen your work and reduce revision cycles
• Stay Compliant: Follow Traya's tone guidelines and medical disclaimers. No fluff, no overpromises, no marketing jargon

Requirements

• 3-4 years of professional writing experience - preferably in health-tech, wellness, beauty, or DTC brands
• Strong portfolio showcasing creative, engaging content including blog posts and long-form articles
• Excellent command of English with impeccable grammar and storytelling ability
• Basic understanding of SEO principles, Google Search Console, and CMS platforms (WordPress, Webflow, or similar)
• Ability to research complex health and wellness topics and translate them into reader-friendly content
• Self-motivated, detail-oriented, and open to feedback
• You write well, but what sets you apart is making health content feel like a conversation that leaves readers feeling understood, not just informed