Company Profile: Proowrx LLP is a knowledge-based, data processing company focused on providing data analysis & business outsourcing services to Australian Mortgage Brokers. We started as service providers to a very large mortgage broking company which is among the top mortgage broking firms in Australia. We are now working for various similar clients in the Australian Mortgage sector. Our firm is promoted & supported by an Australian mortgage broking firm and our founders are professionals with deep expertise of the finance field who have worked with top-notch finance firms of India. We help clients improve operational and financial performance through hands-on process support to them in preparing well-timed data analysis and application that delivers quick results and achieves low-cost-sustained value. We also plan to foray into providing outsourcing services for other allied sectors like Accounting, Financial Planning, legal advisory and digital marketing services, etc. to clients not only in Australia but other overseas geographical locations also.
Job Description: Content Writer (Multi-Format & Research-Driven)
Key Responsibilities
- Write blogs and SEO articles that are informative, engaging, and rank well on search engines
- Create high-converting copy for landing pages, ads, and website content
- Develop email marketing campaigns (newsletters, drip sequences, promotional emails)
- Write video scripts for reels, YouTube, and webinars
- Produce creative content for social media with strong storytelling for brand building
- Conduct in-depth research to create accurate and insightful content
- Create long-form assets like:
- Whitepapers
- E-guides
- Case studies
- Reports
- Write podcast scripts/outlines and content frameworks
Required Skills & Qualifications
- Proven experience in multi-format content writing (blog, copywriting, scripts, email, etc.)
- Strong research and analytical skills
- Excellent command of written English (grammar, clarity, tone)
- Understanding of SEO principles and content optimisation
- Ability to write for different audiences and platforms
- Experience in finance, mortgage, or investment industry (preferred)
- Ability to simplify complex topics into easy-to-understand content
- Strong attention to detail and ability to handle feedback
- Experience with content strategy & planning
- Understanding of funnels (TOFU, MOFU, BOFU content)
- Strong focus on human-written, non-generic content
- Skilled in leveraging AI tools to enhance productivity and research, without compromising creativity or originality
