Content writer

Job Title:Content Writer

Location:Ahmedabad

Experience:24 years (FMCG / D2C / E-commerce preferred)

Job Type:Full-time

About us :

We areNISAM, a global brand-building company with our roots inUgandaand a growing team inIndia (Ahmedabad), focused on creating and scaling consumer brands across international markets. Our work is deeply hands-on, from sourcing and shaping products to building packaging, content, SEO, and marketplace presencebecause we believe the best brands are built when teams take real ownership of what they create. We proudly build and grow our in-house brandsAkshar Herbs & Spices, known for natural wellness products and ethical sourcing,NY Vanilla, a premium gourmet brand bringing some of the world's finest vanilla to global kitchens, andAayulux, a growing wellness and lifestyle brand for modern, mindful consumers. As we expand our India team, we are building a culture driven by curiosity, accountability, and continuous learning, where every role has a direct impact on how our brands are experienced by customers worldwide and where people grow alongside the brands they help build.

About the Role:

We are looking for aContent Writer who delivers measurable business results, not just words. If you have aproven track record of driving revenue, traffic, engagement, or conversionsthrough content, and can deeply understandproducts, audiences, and consumer behavior, we want you on our team.

You will own content thateducates, persuades, and converts, shaping how our FMCG brands are experienced by customers across digital channels.

Key Responsibilities:

• Writeoriginal, high-impact contentfor websites, blogs, product descriptions, and marketing campaigns.
• Optimize all content for SEO and performance, includingkeyword strategy, on-page SEO, and conversion-focused copywriting.
• Collaborate with marketing and product teams totranslate product insights and customer behavior into content that drives revenue.
• Maintain aconsistent, persuasive brand voicethat resonates with target audiences.
• Analyze content performance anditerate based on measurable outcomes(traffic, conversions, sales, engagement).
• Stay ahead of FMCG/D2C trends andidentify opportunities to grow brand presence and revenue through content.

Required Skills & Qualifications:

• Provenrecord of results: you can show content that has driven revenue, conversions, or measurable engagement.
• Deep understanding ofconsumer psychology, product positioning, and audience targeting.
• StrongEnglish writing, grammar, and storytelling skills.
• SEO knowledge andexperience using content to drive measurable business growth.
• Creative, analytical, andoutcome-driven mindset.

Nice to Have:

• Experience inhealth, wellness, food, or beverage brands.
• Familiarity withGoogle Analytics, Search Console, or other content performance tools.
• Ability to createcontent strategies that scale across multiple channels.

What We Offer:

• Opportunity toown content that directly impacts brand growth and revenue.
• Work withfast-growing FMCG brandsin ahands-on, accountable, and learning-driven environment.
• Freedom to experiment, innovate, and seeyour work translate into measurable results.

How to Apply:

Send your resume and23 samples of content that drove measurable resultsto:

• [Confidential Information]
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