Key Responsibilities
- Responsible for generating written materials such as articles, blog posts, website content, social media posts, product descriptions, newsletters, case studies, study materials and more
- Conduct thorough research to gather relevant information and insights about the assigned topic. Adept at using reliable sources, interviewing subject matter experts, and extracting valuable data to support their writing.
- Ensure all-around consistency in content creation. (style, fonts, images and tone)
- Work closely with HOD or marketing teams to develop content plans and strategies. Brainstorm ideas, outlining content calendars, and contributing to the overall content strategy of the organization.
- Familiar with using relevant keywords, meta tags, and optimizing content to improve organic search visibility and drive traffic to the companys website or platform.
- Responsible for reviewing, editing, and proofreading their own work to ensure it is error-free, well-structured, and adheres to grammar and style guidelines.
- Collaborate with various stakeholders, such as designers, marketers, subject matter experts, and project managers.
- Proficiency in using content management systems, able to navigate and update content within CMS platforms, ensuring proper formatting, tagging, and publishing of content.
- Stay up-to-date with industry trends, new technologies, and emerging content formats.
Dimensions
- This is an individual contributor role.
Requirements- Skills Competencies:
- Exceptional writing, editing, and proofreading skills with an impeccable command of grammar, spelling, and punctuation.
- Creative mind-set with the ability to generate original ideas and think outside the box.
- Excellent time management and multitasking abilities to meet deadlines in a fast-paced environment.
- Strong collaboration and communication skills to work effectively with cross-functional stakeholders
- Strong understanding of content marketing principles, SEO best practices, and digital marketing trends.
- Proficiency in content management systems (CMS), analytics tools, and SEO tools
Requirements- Education work experience
- Bachelors or Masters degree in English Literature, Communication, Marketing, Journalism education, or a related field.
- Proven experience of 3 to 5 yrs in content writing or copywriting.
