Content Writer

About the Role

We are looking for a creative and strategic Content Writer to join our marketing team in Bangalore. You will own messaging across WhatsApp campaigns and conversational flows — crafting content that is punchy, on-brand, and built for how people communicate today to improve engagement.

What You Will Do

• Write and optimise WhatsApp marketing messages — Broadcast campaigns, promotional texts, and conversational sequences that drive action and engagement.
• Build messaging across the full funnel — From awareness nudges to re-engagement flows — short-form copy with clear intent and measurable outcomes.
• Collaborate with teams — Work closely with designers and growth teams to align copy with visual and UX context for maximum impact.
• Test, learn, and iterate — Run A/B tests on CTAs and message formats; use performance data to continuously improve results.
• Maintain a content calendar — Plan and deliver messaging aligned with campaigns, product launches, and seasonal moments.

Requirements

Must-Haves

• 3–5 years of content writing experience
• Strong grasp of short-form, message-style writing
• Familiarity with marketing/ AI tools
• Excellent command of English; Hindi is a plus
• Portfolio showing campaigns or messaging work

Good to Have

• Experience with WhatsApp Business API platforms
• Background in D2C brands, education will be a plus
• Ability to localise content for Indian audiences/ different regions
• Experience in cross-functional team environments