Roles & Responsibilities
- Research and develop high-quality content on education loans, study abroad trends, financial literacy, and related domains using credible sources and data.
- Use AI tools responsibly for ideation, research support, optimization, and efficiencywhile ensuring originality, depth, and human insight in final outputs.
- Understand user intent and audience mindset to create content that is relevant, empathetic, and action-oriented.
- Create diversified content formats, including: Website pages & landing pages, Blogs & long-form guides. SEO articles & pillar content, YouTube scripts & video content, Product descriptions & UX content etc.
- Implement SEO best practices including keyword research, search intent mapping, on-page optimization, internal
linking, and content structuring for rankings.
- Edit, proofread, and refine content to ensure accuracy, clarity, tone consistency, and brand alignment.
- Collaborate with SEO, design, product, and marketing teams to plan and execute content strategies.
- Track content performance using analytics and insights to improve reach, engagement, and conversions.
- Stay updated on AI trends, content algorithms, SEO updates, and digital marketing best practices.
- Maintain a strong understanding of GyanDhan's brand voice, values, and target audience to ensure consistency in all written materials
Skills Required
- Exceptional command over written English with strong grammar, clarity, and storytelling ability.
- Solid understanding of SEO-driven content writing and search behavior.
- Comfort and curiosity in working with AI tools (for research, structuring, optimization, not replacement).
- Ability to think strategically, not just execute briefs.
- Strong editing and proofreading skills with attention to detail.
- Capability to manage multiple content formats and priorities simultaneously.
- Good communication and collaboration skills across teams.
- Self-driven, accountable, and comfortable working with minimal supervision.
- Proficiency in tools such as Google Docs, MS Word, Excel, PowerPoint, and basic content management systems.
Skills: web content writing,study abroad,seo writing,content writer
