Job Title: Content Writer Fashion & D2C
Company: Rangdeep Apparels
Brand: Sanskrutihomes
Location: Sitapur, Jaipur
Package: 15-25K
Experience: 1-3yr
Role Overview
We are seeking a passionate and detail-oriented Content Writer who can create engaging, persuasive, and SEO-friendly content that reflects our brand tone and drives traffic, engagement, and conversions.
Key Responsibilities
Website & Product Content
- Write clear and compelling product descriptions, category pages, and landing page content.
- Maintain consistency in brand tone and messaging.
- Improve conversion through persuasive copy.
Blog & SEO Content
- Research topics and write SEO-optimized blogs related to fashion, loungewear, lifestyle, and trends.
- Implement keywords, meta descriptions, and internal linking.
- Update and optimize existing content for better rankings.
Marketing & Social Content
- Write captions, ad copies, emailers, WhatsApp campaigns, and promotional content.
- Support performance marketing with high-converting ad creatives and landing page copy.
Brand Storytelling
- Help develop brand narratives, campaign messaging, and seasonal communication.
- Maintain tone across all platforms website, social, marketplaces, and CRM.
Content Management
- Coordinate with SEO, social media, and design teams for content execution.
- Proofread, edit, and ensure accuracy across all written materials.
Skills Required
- Excellent written English (fashion/lifestyle tone preferred).
- Basic understanding of SEO writing, keyword research & content optimization.
- Ability to write both creative and conversion-focused copy.
- Strong research, grammar, and editing skills.
- Familiarity with Google Docs, Sheets, and CMS platforms.
Preferred Qualifications
- 13 years of content writing experience (D2C, fashion, or lifestyle preferred).
- Understanding of e-commerce customer journeys.
- Experience with blog publishing and basic CMS tools.
- Portfolio or writing samples required.
