The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.
Key Responsibilities
- Write high-quality content for website pages, product descriptions, blogs, campaigns, emails, and social media.
- Develop brand-consistent copy for fashion collections, launches, lookbooks, and press notes.
- Collaborate with design, marketing, social media, and merchandising teams for cohesive storytelling.
- Edit, proofread, and optimize content for clarity, tone, grammar, and accuracy.
- Ensure content is SEO-friendly and aligned with digital marketing strategies.
- Research trends, competitors, and industry language to keep content relevant and fresh.
- Maintain content calendars and meet strict timelines.
- Adapt writing style for different platforms while maintaining brand voice.
- Assist in scripting for videos, reels, campaigns, and brand films when required.
Required Skills & Qualifications
- Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
- 14 years of experience in content writing (fashion/lifestyle experience preferred).
- Excellent written and verbal communication skills.
- Strong grammar, vocabulary, and storytelling ability.
- Understanding of SEO basics and digital content best practices.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong attention to detail and time-management skills.
Qualifications
- Bachelor's degree in Marketing or relevant work experience
- Experience in full life cycle project management
- Proficiency in major digital and print platforms
