Content Writer

What's Ditto

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first No-spam policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 700,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 17000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India's largest stock-broker Zerodha.

Oh, did we mention– We won LinkedIn's Top Startup award for two consecutive years - 2022 & 2023.

What do we do at Ditto

• We help people buy insurance.
• We explain health and life insurance in a language users understand
• We curate and offer personalized recommendations

What you'll do

We're looking for a Content Writer—someone who's curious, sharp, and can research and turn complex insurance concepts into clear, genuinely helpful, and search-optimised articles for millions of readers.

• Write high-quality articles on health and term insurance aligned with user intent and Ditto's tone.
• Research topics across health and term insurance—from IRDAI updates to everyday customer questions.
• Identify what users actually want to know and create content that adds real value to them.
• Combine product expertise + AI tools to draft, refine and publish insightful articles for Ditto's blog.
• Optimise articles for search (structure, keywords, internal linking, SEO best practices).
• Collaborate with the SEO, content, and product teams to create and optimize content that boosts organic visibility while staying true to Ditto's voice—clear, honest, and helpful.

You'll fit right in if you :

• 2+ years of experience in research, content writing, or any other related field.
• Are curious and perceptive — you enjoy learning new things and explaining them simply.
• Have strong written communication skills and a good grasp of English.
• Can think from a user's perspective and create content that genuinely helps them make decisions.
• Have great attention to detail and can follow structured processes without losing creativity.
• Value clarity, consistency, and thoughtful research in your work.

Nice to have

• Prior exposure to content creation, insurance/financial research, or writing SEO-led articles.
• Basic understanding of personal finance and insurance concepts.
• Familiarity with AI tools to enhance research, ideation, or content creation.

Why join Ditto

At Ditto, we believe great content starts with empathy—not keywords. You'll learn the ins and outs of the insurance industry, sharpen your research and communication skills, and work in an environment that values clarity, learning, and user-first thinking.

Perks :

• Competitive salary and comprehensive health insurance
• Opportunity to lead new content initiatives

Our Interview Process :

We would like to help you minimize your time and effort. There are 4 rounds, & we will be working towards completing all the rounds within a maximum of 2 weeks time.

The schedule is as follows:

1. HR Introductory Call

2. Task 1

3. Second Interaction

4. Final Managerial Round

Please Note: Beware of recruitment scams. Ditto does not charge any fees for the hiring process. We've seen fraudulent hiring messages impersonating Ditto. Please read this notice for details and how to verify/report.