About Paywize
Paywize is building India's first Fintech Operating System, powering businesses with secure and scalable solutions for payouts, collections, connected banking, and digital financial services. Our platforms handle high-volume, transaction-heavy systems for enterprises, banks, and startups, enabling faster growth with trust and compliance.
About the Role
The Content Writer / Copywriter is responsible for creating compelling, clear, and engaging content that communicates the brand's voice, educates the audience, and drives engagement across multiple channels. This role involves producing a variety of content typesfrom blogs, articles, and social media posts to website copy, email campaigns, and marketing collateral.
Key Responsibilities
Content Creation
- Write high-quality, engaging, and original content for websites, blogs, social media, email campaigns, newsletters, whitepapers, and other marketing materials.
- Adapt tone, style, and messaging to fit different channels, target audiences, and marketing objectives.
- Ensure all content aligns with brand voice, style guidelines, and overall messaging strategy.
Copywriting & Marketing Support
- Craft persuasive copy for campaigns, advertisements, landing pages, and product descriptions.
- Collaborate with marketing and design teams to create content that drives conversions and engagement.
- Support SEO strategies by incorporating keywords, meta descriptions, and other on-page SEO elements.
Research & Audience Understanding
- Conduct research on industry trends, competitor content, and target audience preferences.
- Stay updated on fintech, technology, or relevant industry developments to create informed and credible content.
- Tailor content to educate, entertain, or influence the intended audience effectively.
Editing & Quality Assurance
- Review and edit content for grammar, clarity, consistency, and accuracy.
- Ensure content is free of plagiarism and meets high-quality standards.
- Incorporate feedback from internal teams or clients and iterate content as needed.
Content Strategy & Analytics Support
- Collaborate with the marketing team to support content planning and editorial calendars.
- Monitor performance of content across channels and suggest improvements based on metrics and analytics.
- Contribute ideas for campaigns, blog topics, and other content initiatives.
Required Qualifications
- Bachelor's degree in English, Communications, Marketing, Journalism, or related field.
- 2+ years of experience as a content writer, copywriter, or similar role.
- Excellent written and verbal communication skills.
- Strong research skills and attention to detail.
- Familiarity with SEO, content management systems (CMS), and social media platforms.
Preferred Qualifications
- Experience writing for fintech, SaaS, tech, or digital marketing industries.
- Knowledge of content marketing strategies, email campaigns, and social media advertising.
- Familiarity with analytics tools (Google Analytics, HubSpot, SEMrush, etc.).
- Portfolio of published work demonstrating strong storytelling and copywriting skills.
Key Competencies
- Creativity and storytelling ability
- Attention to detail and accuracy
- Adaptability to different tones and formats
- Research and analytical skills
- Collaboration and communication
- Time management and meeting deadlines
