Profile: Content Writer
Location: Delhi (Work from Office)
Experience: 3+ Years
Responsibilities:
- Deliver high-quality content for social media, websites, portals, events, blogs, and marketing materials like backdrops, standees, business cards, banners, and more.
- Conduct in-depth research and gather industry-related data from official websites and documents.
- Prepare well-structured documents and reports for social media analytics, website content, press releases, Memorandum of Understandings and more.
- Develop strategies to increase traffic on social media platforms like Twitter, LinkedIn, Instagram, Facebook, and YouTube.
- Regularly post on social media channels, including quizzes, polls, creatives, GIFs, and videos.
- Optimize content for search engines using keywords, meta tags, alt text, and other SEO techniques.
- Update website content as needed.
- Stay up to date about industry trends, news, events, PIB releases, press news etc.
- Possess good knowledge of marketing tools and proficiency in MS Excel, MS Word, and presentation software.
- Measure content success by tracking KPIs such as website traffic, unique visitors, and social media analytics.
- Create a monthly social media plan and execute a content calendar.
- Ensure content is relevant, informative and sourced from official websites.
Education:
- Bachelor's degree is preferred; a master's degree is a plus.
