Role Overview:
We are looking for a Content Writer with a flair for fashion and storytelling. The ideal candidate should have a strong command over language, a keen sense of style, and a passion for creating compelling content across digital touchpoints from blogs and website pages to emailers and push notifications.
You will play a key role in shaping Aza's voice, ensuring it stays engaging, aspirational, and true to the brand's identity.
Location: Prabhadevi (Work from office)
Key Responsibilities:
- Write, edit, and proofread engaging blogs and website content aligned with SEO and brand tone.
- Develop high-performing copy for emailers, push notifications, and digital campaigns that drive engagement and conversions.
- Collaborate with design and marketing teams to conceptualize copy + creative directions for campaigns.
- Maintain consistent brand voice across all communication channels.
- Research fashion trends, designer stories, and upcoming collections to create fresh, trend-led narratives.
- Support product descriptions and landing pages with impactful storytelling.
Requirements:
- 23 years of content writing experience, preferably in fashion, lifestyle, or luxury.
- Proven experience in writing for blogs, websites, and CRM channels (emailers, WhatsApp, push notifications).
- Strong understanding of fashion trends, tone, and terminology.
- Excellent grammar, editing, and proofreading skills.
- Ability to balance creativity with SEO and marketing objectives.
- Experience collaborating with design and marketing teams.
Preferred Skills & Experience:
- Familiarity with tools like Wordpress and CRM platforms.
- Basic understanding of SEO tools like Ahrefs, SEMrush, or Google Analytics.
- Experience writing for luxury, designer, or e-commerce brands.
- Experience writing for international audiences (US, UK, or Middle East) is a plus.
- A natural sense of aesthetics and passion for luxury fashion communication.
- Knowledge of content performance metrics open rates, CTRs, and engagement trends.
