Content Writer

Aza Fashions

Mumbai, India

2-5 Years

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Posted 2 months ago
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Job Description

Role Overview:

We are looking for a Content Writer with a flair for fashion and storytelling. The ideal candidate should have a strong command over language, a keen sense of style, and a passion for creating compelling content across digital touchpoints — from blogs and website pages to emailers and push notifications.

You will play a key role in shaping Aza's voice, ensuring it stays engaging, aspirational, and true to the brand's identity.

Location: Prabhadevi (Work from office)

Key Responsibilities:

Write, edit, and proofread engaging blogs and website content aligned with SEO and brand tone.
Develop high-performing copy for emailers, push notifications, and digital campaigns that drive engagement and conversions.
Collaborate with design and marketing teams to conceptualize copy + creative directions for campaigns.
Maintain consistent brand voice across all communication channels.
Research fashion trends, designer stories, and upcoming collections to create fresh, trend-led narratives.
Support product descriptions and landing pages with impactful storytelling.

Requirements:

2–3 years of content writing experience, preferably in fashion, lifestyle, or luxury.
Proven experience in writing for blogs, websites, and CRM channels (emailers, WhatsApp, push notifications).
Strong understanding of fashion trends, tone, and terminology.
Excellent grammar, editing, and proofreading skills.
Ability to balance creativity with SEO and marketing objectives.
Experience collaborating with design and marketing teams.

Preferred Skills & Experience:

Familiarity with tools like Wordpress and CRM platforms.
Basic understanding of SEO tools like Ahrefs, SEMrush, or Google Analytics.
Experience writing for luxury, designer, or e-commerce brands.
Experience writing for international audiences (US, UK, or Middle East) is a plus.
A natural sense of aesthetics and passion for luxury fashion communication.
Knowledge of content performance metrics — open rates, CTRs, and engagement trends.