Content Writer

Company Description

At AIGIRI Jewels, we create exquisite pieces that encapsulate cherished memories, dreams, and stories through consciously cultivated diamonds. We take pride in honoring these stories with precision, care, and dedication. Each jewel we craft is a symbol of profound emotions, meticulous love, and enduring connections. Our mission is to transform every piece into a meaningful and timeless accessory that tells its own unique tale.

Key Responsibilities

• Brand Voice & Language Ownership:

1. Maintain a consistent luxury tone across all communication channels.

2. Develop and refine an aspirational and premium brand voice.

3. Ensure all messaging aligns with Aigiri's positioning as a sustainable luxury brand rooted in Indian craftsmanship and meaningful diamonds.

• Campaign Copywriting:

1. Conceptualize and execute high-impact seasonal campaigns, including wedding campaigns, festive campaigns, and store launch/opening campaigns.

2. Create taglines, ad copy, landing page messaging, exhibition communication, and print/hoarding copy that drives both engagement and conversions.

• Website & E-commerce Copy:

1. Develop and refine homepage content, collection descriptions, product detail page (PDP) copy, and banner messaging.

2. Contribute to sustainability storytelling and continuous brand story refinement to strengthen digital presence and user engagement.

• Print & Offline Communication:

1. Create premium print content for brochures, in-store standees, exhibition panels, lookbooks, and packaging inserts.

2. Maintaining consistent brand language and luxury positioning.

• Social Media & Digital Copy:

1. Write compelling Instagram captions, LinkedIn brand storytelling posts, reel hooks, video scripts, and performance-driven content.

2. Ad copy for Meta and Google campaigns, ensuring a balance between emotional storytelling and measurable performance.

• Influencer & Collaboration Content:

1.Draft influencer briefs, create structured talking points, define storytelling direction, and ensure brand consistency across all collaborations and partnerships.

• CRM & Direct Marketing:

1. Develop WhatsApp campaigns, SMS marketing content, email marketing sequences, and customer retention messaging that nurtures leads and drives repeat engagement.

Key Requirements

• The ideal candidate should possess a strong command of English with the ability to write in a refined luxury tone.
• Prior experience in jewelry, fashion, lifestyle, or luxury brands is preferred. A clear understanding of emotional selling.
• Basic SEO knowledge and the ability to create both emotionally compelling and performance-driven copy are essential.
• A portfolio showcasing relevant work is mandatory.

Prior experience in jewelry, fashion, lifestyle, or luxury brands is preferred. A clear understanding of emotional selling, basic SEO knowledge, and the ability to create both emotionally compelling and performance-driven copy is essential. A portfolio showcasing relevant work is mandatory.