Content Writer

Location: Noida (On-site)

Experience: 3–4 years

Department: Marketing & Communications

Reports to: Senior Manager (Content & SEO)

About the Role

We are seeking a talented Content & Web Copy Specialist to own and elevate our content output across AAFT's digital touchpoints. This role focuses on crafting compelling, conversion-driven copy for landing pages, website pages, blogs, and other digital assets that communicate AAFT's value proposition to prospective students and partners.

The ideal candidate has strong writing skills, a strategic mindset, understands digital marketing funnels, and can generate content that drives engagement and conversions.

Key Responsibilities

1. Landing Page & Website Copywriting

• Write clear, persuasive, SEO-optimized copy for landing pages targeting different audiences (UG, PG, diploma, and certification programs).
• Develop homepage content, program pages, FAQs, and informational pages to improve clarity, user engagement, and conversion rates.
• Collaborate with UX/design teams to ensure copy aligns with visual elements and flows logically for users.

2. Content Strategy & Execution

• Produce high-quality content such as blog articles, program features, case studies, testimonials, and thought-leadership pieces.
• Understand audience needs and tailor content that resonates with prospective students and industry partners.
• Maintain consistent voice, tone, and brand messaging across all digital platforms.

3. SEO & CRO Alignment

• Integrate relevant keywords and best practices for search visibility into all written content.
• Work with analytics and SEO tools to track performance and refine content based on insights.
• Support A/B testing of headlines, CTAs, and page copy to improve conversion outcomes.

4. Cross-functional Collaboration

• Partner with performance marketing, admissions, and design teams to develop campaign-ready content.
• Support paid media efforts by writing landing page hooks, ad copy drafts, and campaign messaging.
• Coordinate with subject matter experts to gather accurate information and ensure content quality.

5. Content Governance & Quality Assurance

• Edit and proofread content for grammar, consistency, and accuracy.
• Uphold brand guidelines and ensure all deliverables meet internal quality standards.

What We're Looking For:

Experience & Skills

• Experience in Ed-Tech or University ecosystem for content writing
• 3–4 years of professional experience in content writing, copywriting, or digital marketing.
• Strong portfolio showcasing landing page copy, website content, blogs, and campaign writing.
• Understanding of SEO fundamentals and digital user journey optimization.
• Ability to write for conversions and articulate value propositions clearly.
• Familiarity with content management systems (CMS) like WordPress or similar.
• Proficiency in Google Analytics and basic keyword research tools is a plus.

Attributes

• Excellent written and verbal communication skills.
• Meticulous attention to detail and strong editing capabilities.
• Creative thinker with a strategic mindset for storytelling and user engagement.
• Able to handle multiple projects with competing deadlines.

Nice to Have

• Experience writing in the education or ed-tech domain.
• Familiarity with performance marketing and funnel optimization processes.
• Basic understanding of UX principles and user-centric content design.