Content Writer

Key Responsibilities / What You'll Do:

1. Write content for the website, including blogs, product descriptions, and other web

pages.

2. Write copy for Email, WhatsApp, RCS and Push Notification campaigns geared

toward driving conversions.

3. Plan and execute the content calendar for the website, including keyword research

and preparing content requirements.

4. Assign tasks to freelancers and ensure timely delivery of articles.

5. Conduct quality checks on freelancer-delivered content to ensure it meets our

publishing standards.

6. Publish content on the website using Strapi CMS.

7. Maintain content records and track performance through regular reporting and

analysis.

8. Coordinate with design/SEO teams to ensure content aligns with on-page

optimisation and visual requirements.

9. Monitor content performance (traffic, rankings, engagement) and refine strategy

based on insights.

Experience & Qualifications:

1. Graduation in Finance, Commerce (B.Com/M.Com), or Business Studies.

2. 2–3 years of experience writing website content, with a focus on long-form SEO

content.

3. Strong understanding of finance and financial products such as stocks, mutual funds,

and bonds will be a plus.

4. Excellent written and verbal communication skills.

5. Strong understanding of SEO principles — keyword research, on-page optimisation,

content structuring, etc.

6. Familiarity with SEO tools like Google Search Console, GA4, SEMrush, etc. is a plus.

7. Eagerness to learn and take initiative on emerging areas like GEO, AEO, and

AI-driven SEO practices.

8. Working knowledge of AI tools (Claude, ChatGPT, etc.) for content optimisation, SEO

research, and image generation.

9. .Ability to manage multiple projects and meet deadlines