Content Strategy & Research
- Conduct deep research into platforms, audience behavior, genre performance, and consumption patterns.
- Identify emerging tropes, themes, and high-ROI narrative formats.
- Convert insights into content angles, hooks, character systems, and story frameworks.
- Build competitive landscape analysis and monthly opportunity reports.
Data-Driven Content Decisioning
- Analyze watch time, CTR, retention curves, and drop-off patterns.
- Translate performance insights into scalable content templates for writers and producers.
- Collaborate with performance marketing teams to understand conversion drivers.
- Design and evaluate A/B tests for hooks, thumbnails, pacing models, and storytelling formats.
- Maintain and optimize metadata tagging systems to derive actionable insights.
AI & Workflow Optimization
- Use AI tools for research acceleration, ideation, and performance prediction.
- Identify opportunities to reduce development time while maintaining creative quality.
- Improve internal workflows and simplify content production processes.
