Content Strategy Manager

Key Responsibilities:

• Content Strategy & Research:
• Conduct deep-dive research on platforms, audience behavior, genre performance, and consumption patterns.
• Convert insights into content angles, hooks, character/tag systems, and story frameworks.
• Identify emerging tropes, themes, and high-ROI narrative formats.
• Build competitive landscape analysis and monthly content opportunity reports.
• Data-Driven Content Decisioning:
• Analyze watch time, CTR, retention curves, drop-off points, and creative performance.
• Translate insights into repeatable, scalable content frameworks for writers, editors, and producers.
• Collaborate with performance marketing teams to understand what drives engagement and conversions.
• Maintain metadata tag systems and conduct A/B tests for hooks, thumbnails, pacing, and storytelling patterns.
• AI & Workflow Optimization:
• Leverage AI tools to accelerate research, ideation, and performance prediction.
• Identify ways to reduce content development time without compromising creative quality.
• Success Metrics:
• Improve hit rate of content through predictive templates.
• Enhance CTR and retention metrics via insight-backed content frameworks.