Content Strategist

Content Strategist – WolfpackLabs

Location: Gurgaon

Experience: 2–5 Years

Employment Type: Full-time

Work Mode: On-site

About WolfpackLabs

WolfpackLabs is a growing venture ecosystem building and scaling brands across multiple categories. We are looking for a Content Strategist who can develop compelling content strategies, build brand narratives, and create content that drives visibility, engagement, and growth.

Key Responsibilities

Content Strategy

• Develop and execute content strategies across brands, platforms, and campaigns.
• Build monthly/quarterly content calendars aligned with business and marketing goals.
• Identify relevant trends, topics, formats, and cultural conversations.
• Develop content pillars and brand narratives for different businesses.
• Use audience insights and performance data to continuously improve content strategy.

Content Creation & Storytelling

• Develop concepts and briefs for social media, campaigns, reels, videos, blogs, website, and other digital content.
• Write strong hooks, captions, scripts, campaign concepts, and brand stories.
• Turn business ideas into engaging and easy-to-consume content.
• Work closely with designers, video editors, social media, and marketing teams to execute ideas.
• Maintain consistency in brand voice, tone, and visual storytelling.

Social Media & Growth

• Develop content strategies specifically for Instagram, LinkedIn, YouTube, and other relevant platforms.
• Understand what drives reach, engagement, shares, saves, followers, and conversions.
• Monitor content performance and provide actionable insights.
• Experiment with new content formats and trends to increase organic growth.
• Support product launches, campaigns, collaborations, and brand activations through content.

Research & Trends

• Stay updated on social media trends, creator culture, consumer behaviour, and emerging content formats.
• Research competitors and identify content gaps and opportunities.
• Bring fresh ideas and culturally relevant concepts to the team.

Requirements

• 2–5 years of experience in Content Strategy, Content Marketing, Social Media, Brand Marketing, or Creative Strategy.
• Strong understanding of social media and digital content.
• Excellent writing and storytelling skills.
• Strong creative thinking and ability to develop original content ideas.
• Good understanding of D2C, consumer brands, startups, and digital-first businesses.
• Ability to convert insights into actionable content strategies.
• Strong understanding of Instagram and short-form video content.
• Comfortable working with creative and marketing teams in a fast-paced environment.
• Experience with multiple brands or categories is a strong plus.

What We're Looking For

Someone who doesn't just ask What should we post but thinks Why should people care

We're looking for a strategic and creative thinker who can combine storytelling + culture + data + business thinking to create content that people want to watch, share, remember, and engage with.

A strong portfolio showcasing content strategies, campaigns, social media growth, or standout content work is a must.