Content Strategist

WE'RE HIRING | CONTENT STRATEGIST – FITNESS, PERFORMANCE & SPORTS NUTRITION

We are hiring for a Content Strategist – Fitness, Performance & Sports Nutrition for a Leading D2C Health & Wellness Company.

Location: Gurgaon – Sector 62

Experience: 5+ Years

Employment Type: Full Time

Work Mode: Work from Office – 5 Days

Key Responsibilities

• Develop the overall content & communication strategy across Performance Marketing and Social Media.

• Create high-performing hooks, scripts, communication angles and creative concepts for Meta and other digital platforms.

• Develop creative angles based on consumer pain points, benefits, objections and motivations.

• Build social media content strategy across fitness, nutrition, performance, hydration, recovery, sleep and product education.

• Simplify product science and technical information into engaging, consumer-friendly communication.

• Create content briefs, scripts and communication frameworks for creators, influencers, designers and video teams.

• Partner with Performance Marketing teams to analyze winning creatives and improve hooks, retention and conversion communication.

• Track emerging trends across fitness, sports nutrition, social media and global content.

• Analyses Indian and international competitors and identify communication opportunities.

• Support product launches and campaigns through strong storytelling and integrated communication.

What We're Looking For

5+ years of experience in Content Strategy, Brand Content or Performance Creative Strategy

Strong interest and understanding of fitness, sports nutrition, supplements and wellness

Excellent copywriting, storytelling and script-writing skills

Understanding of consumer psychology and performance marketing creatives

Strong awareness of Instagram, YouTube, creator culture and emerging content formats

Ability to translate product science into simple, engaging consumer communication

Ability to create content that delivers both engagement and business results

Preferred Industry Background

• D2C Brands

• Fitness & Sports Nutrition

• Health & Wellness

• Nutrition & Supplements

• Beauty & Personal Care

• Lifestyle Brands

Ideal Candidate

Someone who understands the fitness & sports nutrition consumer, has experience working with D2C or consumer-focused brands, combines creative thinking with a performance mindset, and can own content strategy rather than simply execute briefs.

Interested candidates can share their updated resume in Word/PDF format at:

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