Content Strategist

Designation-Content Strategist

CTC-7-10 LPA

About the Company

We are looking for a Content Strategist who can own our content function end-to-end — from planning and briefing to coordination, review, and performance tracking. You will be the person who decides what content gets made, why it gets made, and how it connects to our business goals. This is not primarily a writing role. It is a strategy and coordination role. You will work across multiple digital platforms and formats, managing a content team that includes cinematographers, video editors, and regional content creators. You will also work closely with our performance marketing team to ensure content supports paid campaigns and lead generation objectives. That said, you must be comfortable writing when needed — blog articles, landing page copy, and video scripts are all part of the brief.

Responsibilities

Content Strategy & Planning

Build and maintain a monthly content calendar across all digital platforms — ensuring every piece maps to a clear business objective, whether that is lead generation, brand awareness, or audience growth.

Define the content mix: what formats, what topics, what frequency, and what platform — and adjust based on performance data.

Research topics relevant to the real estate buyer journey — investment insights, neighbourhood guides, home-buying education, market trends — and identify what will resonate with our target audience.

Ensure a consistent brand voice and tone across all content, regardless of format or platform.

Content Creation

Write blog articles targeting search intent — well-structured, SEO-aware, and useful to a real estate buyer or investor.

Write landing page copy that is clear, persuasive, and built around a specific call to action.

Write video scripts and outlines for YouTube longform content, Shorts, and social media posts and videos — in a format that the on-camera talent and cinematographer can work with directly.

Review and edit content produced by other team members before it is published — checking for accuracy, clarity, brand alignment, and quality.

Team Coordination & Briefs

Write detailed content briefs for cinematographers before every shoot — covering the objective, format, narrative direction, shot requirements, and deliverables.

Coordinate with video editors on timelines, revisions, and final approvals — ensuring output matches the original brief.

Brief and coordinate with content creators producing content — aligning them on topic, format, and audience intent even when the language differs.

Track content production across all team members — ensuring deadlines are met and the calendar is always moving forward.

Performance Marketing Support

Work closely with the performance marketing team to understand their content needs for paid campaigns — ad creatives, video assets, landing page copy, and retargeting content.

Identify organic content that can be repurposed as paid ad assets — reels, explainer videos and more — and flag them proactively to the paid media team.

Align content strategy with the paid funnel — ensuring top-of-funnel content builds the audiences that paid campaigns retarget.

Participate in campaign planning discussions with the performance marketing team so content is built in anticipation of upcoming campaigns, not after the fact.

Performance Tracking

Track the performance of published content across platforms — organic reach, engagement, watch time, website traffic, and lead attribution where measurable.

Run a monthly content review: what worked, what did not, and what changes to make to the next month's calendar.

Report content performance to leadership with clear takeaways — not just numbers, but what the numbers mean and what you are doing about them.

Qualifications

4–5 years of content strategy experience, with clear ownership of a multi-platform content calendar in a previous role.

Strong writing skills across formats — blogs, landing pages, and video scripts — with a portfolio that demonstrates this.

Experience briefing and coordinating with a video or creative team — you have given production briefs before and know what makes them work.

Working knowledge of SEO principles — you understand search intent, keyword relevance, and how to structure content that ranks.

Comfort with content analytics — you use data to make decisions, not just to report numbers.

Strong project management instincts — you can manage multiple briefs, deadlines, and stakeholders simultaneously without losing track.

Clear, concise written communication — your briefs, scripts, and strategy documents are easy to understand and act on.

Required Skills

Experience coordinating content in multiple languages or working with regional creators.

Familiarity with paid media — understanding how organic content feeds into ad campaigns and what makes a good ad creative.

Experience with content planning tools such as Notion, Airtable, or similar editorial calendar systems.

Basic understanding of video production — you do not need to edit, but knowing what is achievable in post helps you brief smarter.

Equal Opportunity Statement

A high-output content brief with real business stakes — your calendar directly influences lead generation and brand perception. A well-resourced team to execute your strategy — cinematographers, editors, graphic designers and content creators. Fast-moving, performance-driven environment with short decision cycles and direct access to leadership. Genuine visibility into business outcomes — you will see how your content performs, what it generates, and where it can do more.