Content Strategist

Job Title: Content Marketing

Location: Bangalore (On-site preferred)

CTC Range: 8 - 10 Lakhs (depending on experience)

Experience: 4 - 6 years in graphic design, branding, or visual communication

Reports To: Marketing Head

About Swa Artisanal Syrups:

We make 100% Natural Artisanal Syrups that make delicious cocktails, mocktails, iced

teas and craft coffees. The work environment is fun & friendly. Every Swa team

A member is an owner of our future. We hire people who have an ambitious and

adventurous streak. Employees share a commitment to their teams, a passion for our

products, and above all, a bold work ethic that produces winning results.

We are an early stage start-up that is shaking up the Industry. In very less time we have

been able to establish ourselves as a Challenger Brand. Current clients include the

likes of Barbeque Nation, Byg Brewsky, Grandmamas cafe, Starbucks, Little Italy,

Barista, Jamming Goat, Soka, Iron Hill, Chaayos, Chai Point, Blue Tokai, Third Wave

Coffee Roasters, Daryaganj, Little Italy, Bercos, Toit, Bangalore Brewing, Cafe Delhi

Heights etc.

This is a B2B product!

We thrive together in a work atmosphere where employees challenge themselves, and

think of them as entrepreneurs rather than employees. Swa's structure of minimal

hierarchy gives our employees the opportunity to take personal ownership of projects

That matters from day one.

www.drinkswa.com/,

https://www.instagram.com/swa.artisanalsyrups/

Write to us at [Confidential Information] for more details and to explore this further.

Overview:

You are responsible for the production of content on all channels for the brand & publishing on socials. You will use AI tools to write the content but work with the designers & videographers to ensure end to end production & timely output. You will also own the creative ideation and campaign development for the brand across all channels. You are basically the creative think tank for the brand across the media & customer life cycle.

1. Socials
2. Own the entire content lifecycle on Instagram & Linkedin from content creation, publishing, online community management & analytics
3. Create monthly content calendar plan, work with stakeholders to manage content production
4. Create ideas & hooks for different content pieces
5. Publish content, get it promoted and observe + present analytics to improve social performance
6. Use analytics to improve content quality + community size & engagement month on month
7. Whatsapp + Email marketing + Performance Marketing
8. Own the monthly content calendar for the channel
9. Create ideas & hooks for content & work with the designer to get it produced
10. Write content templates + campaigns for the calendar
11. Work with Digital Manager to publish the content timely
12. Website & Blogs
13. Create and manage monthly content calendar for the website - banners & blogs
14. Write content for the website banners as per monthly calendar
15. Write content for the blogs with the help of AI
16. Knowledge Base
17. Develop a content library for recipes for community engagement
18. Develop a library of client case studies
19. Plan the calendar & ideate on new hooks
20. Ensure all pieces of content produced are used across channels in short & long format to maximise the visibility
21. Vendor management
22. Coordinate with external vendors for video & design production

Style of working

1. Tools
2. Use Canva templates for quick design turnarounds when required
3. Train Claude/Open AI on brand language and personality & use it for all content generation
4. Use Zoho suite for publishing content on socials + analytics
5. Speed
6. Work with clearly communicated deadlines
7. Communicate any delays to the relevant stakeholders
8. Ensure the output formats are as per requirements to avoid any unwanted iterations
9. Teamwork
10. Work with other departments to understand expectations and requirements 

Deliverables:

• 15 videos/month to be produced
• Insta + LI post publish + community mgmt basis calendar (20 posts in all)
• One time email templates - 7 - quarterly refreshes
• 3 client case studies/month
• 4 monthly emails
• 4-6 monthly WA
• One time WA templates - 4 - quarterly refreshes
• 5 website banners
• 20 monthly blogs
• 15 event posts
• 15 event static ads monthly
• 15 ad copies monthly