Company Description
Softrica specializes in providing businesses with innovative IT, branding, and marketing solutions in the digital era. Our diverse expertise includes Website Development, Software and Application Development, UI/UX Design, IT Consultancy, Project Management, and Branding Strategies. We cater to enterprises of all sizes, delivering customized solutions designed to achieve unique goals within budgetary considerations. At Softrica, we emphasize blending innovation with practical solutions to foster growth, efficiency, and impactful brand identities. Join us as we collaboratively build a digital future for businesses worldwide.
Role Description
This is a full-time, on-site role for a Content Strategist based in Surat. The Content Strategist will be responsible for developing and implementing content strategies aligned with client goals, managing and curating content across multiple platforms, and overseeing the end-to-end content development process. Additional responsibilities include conducting research to create engaging written content and ensuring all materials meet brand standards and resonate with the target audience.
Qualifications
- Strong expertise in Content Strategy and Content Development to design effective messaging frameworks.
- Experience with Content Management and Web Content Writing, ensuring consistent and quality content across digital platforms.
- Proficiency in Writing with attention to clarity, tone, and audience engagement.
- Excellent organizational and analytical skills to assess and improve content performance.
- Familiarity with SEO practices, digital marketing trends, and analytics tools is advantageous.
- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
