Content Strategist

Company Overview :

Patdel Analytics is a cutting-edge provider of automated patent search & analytical tools. We aim to bridge the existing gap in the IP industry and to accelerate the transition of the IP world from manual to automated patent searching. Our team of AI and ML experts have indigenously developed multiple end to end deep learning models with sentence embeddings pre-trained on domain-specific corpus to achieve better-than-best industry accuracy levels in their search results.

Content Marketing Manager:

Patdel Analytics is looking for a content creator to support our marketing initiatives. The content creator will be responsible for developing high-quality copy for our website, LinkedIn and social media marketing platforms. We are seeking an exceptional storyteller with an understanding of how to craft and evolve narratives. If you are a creative, energetic, passionate writer, we need your help to drive awareness, generate demand, and enhance prospects engagement through our blog, social media, newsletters, and other marketing assets. Grow you career with us in a fun and collaborative team environment!

Roles and Responsibilities:

Content Creation and Curation: Create compelling, industry-relevant content for LinkedIn, including articles, posts, and videos, positioning Patdel Analytics as a thought leader and valuable resource within the IP sector.

LinkedIn Brand Strategy: Develop and execute comprehensive LinkedIn-specific brand strategies aligned with Patdel Analytics objectives, leveraging the platform to enhance visibility and engagement within the IP community.

LinkedIn Advertising Campaigns: Design, implement, and manage targeted advertising campaigns on LinkedIn, utilizing various ad formats to reach specific IP industry segments and generate leads.

Community Engagement: Foster engagement within LinkedIn communities/groups, initiating discussions, participating in conversations, and networking to build relationships and expand the brand's reach.

LinkedIn Advertising Campaigns: Design, implement, and manage targeted advertising campaigns on LinkedIn, utilizing various ad formats to reach specific legal industry segments and generate leads.

Analytics and Performance Tracking: Monitor key metrics, analyze campaign performance, and generate reports to evaluate the effectiveness of LinkedIn strategies, making data-driven adjustments for continual improvement.

Profile Optimization: Ensure the optimization of both individual and company LinkedIn profiles, maintaining consistency with Patdel Analytics brand messaging and values.

Partnerships and Collaborations: Identify and establish partnerships with legal professionals, and industry-relevant LinkedIn profiles to amplify Patdel Analytics visibility and credibility.

Qualifications:

• 1+ years of experience in creating LinkedIn campaigns and devising marketing and brand strategies.
• Proficiency in utilizing LinkedIn's advertising tools and analytics platforms.
• Exceptional written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, or related field.
• Creative thinking and a passion for staying ahead of industry trends.

Join Patdel Analytics and play a pivotal role in shaping our LinkedIn brand strategy, driving engagement, and expanding our influence within the IP community!