Content Strategist

Job Title: Content Strategist UGC (User Generated Content)

Experience: 13 Years

Department: Marketing / Brand

Employment Type: Full-time

Location: Onsite

Office Location: 1285, Lotus Avenue, Sector 43, Gurgaon

Salary: 25,000 - 35,000/month

Role Overview

We're looking for a creative and strategic Content Strategist who specializes in UGC-style content and short-form video scripts. This role focuses on ideating, scripting, and optimizing high-performing UGC content for social media and performance marketing channels.

You'll work closely with creators, performance marketers, and designers to craft authentic, scroll-stopping scripts that drive engagement and conversions.

Key Responsibilities

UGC Content Strategy & Scripting

Write compelling UGC scripts for short-form videos (Reels, Shorts, TikTok, Ads)

Develop hooks, storytelling angles, CTAs, and variations for testing

Adapt scripts for different creator styles and platforms

Ensure scripts feel natural, authentic, and creator-led

Content Ideation & Planning

Research trends, competitors, and viral formats

Brainstorm UGC concepts aligned with brand goals

Create content calendars focused on UGC & video-first content

Repurpose long-form ideas into short-form scripts

Collaboration & Execution

Collaborate with creators, influencers, and internal teams

Provide clear briefs and direction to creators

Review UGC videos and suggest improvements

Coordinate with performance marketing for ad creatives

Performance & Optimization

Analyze performance metrics (hooks, retention, CTR, conversions)

Optimize scripts based on data and audience response

Continuously test new angles, formats, and storytelling styles

Skills & Qualifications

Must-Have

13 years of experience in content writing / content strategy / UGC scripting

Strong understanding of short-form video platforms

Excellent storytelling and copywriting skills

Ability to write in a conversational, creator-style tone

Awareness of social media trends and internet culture

Experience working with creators or influencers

Familiarity with analytics and content testing

Tools you will use:

Facebook Ads Library (research)

Notion or Docs (Script Organization)

How to Apply

Send your CV + 3 sample UGC-style scripts or portfolio to: [Confidential Information]

For further queries,connect on 6206621809 or [HIDDEN TEXT]