Content Strategist

About the Role

We are seeking a dynamic Content & Campaign Strategist with a passion for storytelling, strategic thinking, and measurable impact. The ideal candidate brings 2+ years of experience in the IT domain, with demonstrated expertise in developing, executing, and optimizing content-led marketing campaigns that drive awareness, engagement, and conversion among tech-savvy audiences.

What You'll Do

As a full-time Content & Campaign Strategist, you will:

• Develop end-to-end content strategies that align with Hack2skill's marketing and brand objectives.
• Lead campaign ideation, planning, and execution across digital platforms (web, email, social, events, and community initiatives).
• Create and oversee high-quality, engaging content — from blogs and newsletters to campaign narratives, thought leadership articles, and promotional assets.
• Collaborate closely with design, product, and marketing teams to deliver integrated and data-backed campaigns.
• Research industry trends, competitor strategies, and audience insights to guide content direction.
• Optimize content and campaigns for SEO, engagement, and conversion performance.
• Strategize and develop content for innovation programs, hackathons, webinars, and IT-focused initiatives.
• Track campaign performance, generate insights, and iterate for improved results.

You Should Have

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• 2+ years of experience in content strategy and campaign management within the IT or technology sector.
• Proven ability to ideate and execute integrated marketing campaigns that deliver measurable outcomes.
• Exceptional writing, editing, and storytelling skills with attention to tone, clarity, and audience relevance.
• Familiarity with SEO, analytics tools, and marketing automation platforms.
• Strong research and organizational abilities to manage multiple initiatives simultaneously.
• Creative mindset with a strong understanding of audience engagement and messaging psychology.

Good to Have

• Experience with B2B SaaS, startups, or developer-focused communities.
• Prior involvement in hackathons, skilling initiatives, or developer programs.
• Understanding of growth metrics, funnel optimization, and content performance analytics.

Why Join Us

• Be part of a purpose-driven team at the forefront of AI, cloud, and emerging tech innovation.
• Shape the content and communication strategy for high-impact tech initiatives and global programs.
• Work closely with innovators, founders, and thought leaders redefining the future of technology.
• Thrive in a creative, fast-paced environment where ideas translate into measurable results.