Job Summary
We are looking for a creative and market-aware
Content Strategist to develop and execute content strategies that drive brand awareness, customer engagement, and user acquisition. The ideal candidate should have a strong understanding of financial markets, investing, and digital content trends.
Key Responsibilities
Content Strategy & Planning
- Develop and execute content strategies aligned with business and marketing objectives.
- Create content calendars for blogs, social media, newsletters, educational campaigns, and product launches.
- Identify content opportunities based on market trends, investor behavior, and industry developments.
Research & Content Development
- Conduct research on stock markets, mutual funds, personal finance, trading, and investment products.
- Develop content briefs and guidelines for writers, designers, and video creators.
- Simplify complex financial concepts into engaging and user-friendly content.
SEO & Performance
- Conduct keyword research and implement SEO best practices.
- Monitor content performance through analytics tools.
- Optimize content strategies based on traffic, engagement, and conversion metrics.
Collaboration
- Work closely with Product, Marketing, Design, and Growth teams.
- Coordinate with content writers, video editors, and graphic designers to ensure consistent messaging.
Requirements
Education
- Bachelor's degree in Journalism, Marketing, Finance, Communications, or related field.
Experience
- 1–4 years of experience in Content Strategy, Content Marketing, or Digital Marketing.
- Prior experience in Fintech, Stock Broking, Banking, or Financial Services is preferred.
Skills
- Excellent written and verbal communication skills.
- Strong understanding of SEO, content marketing, and social media.
- Knowledge of financial markets and investment products.
- Familiarity with Google Analytics, Search Console, Ahrefs, SEMrush, or similar tools.
