Brand: Effora - beauty & Personal care
Location: In-office (Noida)
Experience: 2-3 years
Type: Full-time | Founding Team Role
Salary Budget: 6-8 LPA
About Effora
Effora is a bootstrapped beauty & Personal care built in India, for India.
In just 1 year, we've crossed 5.25 Cr+ in revenue, built a loyal customer base of celebrities, creators, and real customers without external funding.
We're growing fast, experimenting faster, and building a brand that lives on value and science.
If you love culture, beauty, virality, and storytelling that moves people, not just metrics - this role is for you.
Your Mission
You'll own Effora's social storytelling, creator/experts community, and cultural relevance.
Your job is to make Effora feel human, aspirational, warm, and impossible to ignore across platforms.
You'll work closely with Founder on Growth, Marketing, Influencers, and PR, and play a direct role in shaping how Effora is perceived by Indians and world.
What You'll Do
1. Social & Organic Content Strategy (Core Ownership)
- Build and execute Effora's organic content playbook across Instagram, YouTube, and emerging platforms
- Write scroll stopping scripts, hooks, captions, and post narratives
- Create content that feels native, not branded relatable, witty, and culturally aware
2. Creator-First Storytelling & Community Building
- Craft stories and content that make creators feel seen, heard, and supported
- Build a strong creator-facing social voice that drives conversations and long-term relationships
- Ideate content for creator education, inspiration, and collaboration
3. Virality, Ad Copies & Performance Collaboration
- Write high-converting ad copies, hooks, and creatives that align with platform behavior
- Collaborate closely with the Growth & Performance Marketing team to test, iterate, and scale winning ideas
- Understand what makes content viral and translate that into repeatable frameworks
4. Campaigns, PR & Cultural Moments
- Own content strategy for key launches, campaigns, and PR moments
- Help shape Effora's presence in cultural conversations, trends, and moments
- Work on campaign messaging across organic, paid, influencer, and PR touchpoints
5. Research & Trend Intelligence
- Deep-dive into platform trends, creator conversations, and internet culture
- Identify what creators and customers are talking about and how Effora can naturally show up
- Turn insights into actionable content ideas, not just observations
6. Tone, Voice & Brand Consistency
- Master Effora's tone: Premium, clinical, aspirational, and FOMO driven
- Ensure consistency across all content formats while adapting for each platform
What We're Looking For
- 2+ years of experience in content strategy, copywriting, social media, or research (brand or agency side)
- A strong portfolio that shows originality, range, and Gen Z resonance
- Someone who deeply understands internet culture, creators, and social platforms
- A curious mind you enjoy digging into insights, behaviors, and trends
- Strong writing & communication skills (short form, long form, scripts, captions)
- Ability to ideate fast, execute cleanly, and manage timelines
- Comfortable working in a fast moving, high ownership startup environment
Bonus Points If You Have:
- Experience in infuencer marketing, D2C, beauty, or E commerce
- Worked closely with performance marketing or growth teams
- Built communities or content series from scratch
Why Join Effora
- Be a founding member and shape the brand from the inside
- Work directly with the founder & leadership team
- High ownership, high learning, and real impact on revenue & brand growth
- A brand that respects creativity, experimentation, and speed
- Join a company that's already proven traction 5.25 Cr+ revenue, bootstrapped, and scaling fast
This is not a post and forget role. This is for someone who wants to build culture, not just content.
Timings No Work Life Balance!
Excited Send us your CV + Portfolio on [Confidential Information] with a proof of concept on building brands from scratch!
