Content Strategist

Content Strategist (MBA & Marketing Focus) | Altera Institute Digiaccel Learning

Digiaccel Learning is expanding its Content Strategy function, and we're looking for someone who can think like a marketer and write like a strategist.

This is not a generic content role. You will operate at the intersection of business, marketing, and thought leadership - working on initiatives that directly influence brand positioning, demand generation, and revenue outcomes.

This role will primarily work on the PGP side - shaping narratives, building intellectual authority, and translating MBA-level marketing and management concepts into sharp, research-driven content. Think of this position as a strategic content operator - someone who owns business-critical communication that moves the needle. From long-form research articles and SEO-led pillar pages to LinkedIn thought leadership and CRM funnels, your work will directly impact brand credibility, audience trust, and program growth.

If you enjoy converting insights into influence and strategy into storytelling, this role is built for you.

Role Overview

We are looking for someone who combines strong writing ability with deep business understanding.

You will produce high-quality, research-backed content across:

• Long-form articles
• LinkedIn thought leadership
• CRM and lifecycle communication

A strong understanding of Marketing and Management fundamentals is essential. This is a high-ownership role requiring consistency, clarity, speed, and strategic thinking.

Key Responsibilities

Research & Long-Form Content

• Write 2 research-backed articles per day (more when required)
• Produce 8001,500 word structured, insight-driven pieces
• Use credible sources (WEF, McKinsey, LinkedIn, NASSCOM, etc.)
• Align content with SEO and website objectives
• Build landing pages and pillar content

LinkedIn & Thought Leadership

• Craft high-quality LinkedIn posts
• Develop long-form thought leadership articles
• Translate industry trends into engaging professional narratives
• Maintain a consistent and elevated brand voice

CRM & Email Communication

• Write email campaigns, nurture sequences, and follow-ups
• Create high-conversion funnel messaging
• Structure messaging across awareness, consideration, and decision stages
• Collaborate with the marketing team on campaign strategy

Required Skills & Qualifications

• Bachelor's degree required (BBA preferred)
• MBA (Marketing/Business) is a strong plus
• Strong understanding of MBA-level marketing concepts
• Excellent written English
• Ability to write structured, research-driven content
• Clear understanding of marketing fundamentals (4Ps, funnels, CAC/LTV, brand positioning)
• Familiarity with digital marketing, growth, product, and eCommerce ecosystems
• Ability to interpret reports and convert data into narratives
• Strong research skills
• Understanding of SEO and GEO
• Experience writing for B2B or education brands (preferred)
• Familiarity with LinkedIn content formats
• Understanding of AI and digital economy trends

Output Expectations

This is a performance-driven content role. Expected output:

• Minimum 2 research articles per day
• 3-5 LinkedIn posts per week
• Ongoing CRM and campaign messaging support
• Consistency, turnaround time, and quality are equally important.

About the Company

Digiaccel Learning is a Gurgaon headquartered education company that is redefining the gold standard of management education for the digital and AI first world. By doing so, it is building the next generation of business leaders in the country. The mission of the company is to build employability through education.

Education is a hard and important problem to solve for. India needs to double it's higher education infrastructure in order to serve it's large demographic of youth. Within what exists, quality is a large problem with studies reporting that 50% of Indian graduates are unemployable. Add to this the shift in the skills ecosystem at the workplace with AI and digitization. All of this has led to a higher education infrastructure that is unable to serve the aspirations of it's students. So you have MBA students from solid institutes who are unplaced and professionals who are struggling to level up in their careers because they don't have the skills to progress.

The secret sauce at the company is it's instructional design, a learner centric ethos and a bar for quality that runs across touchpoints. This reflects in a 80%+ NPS across all programs since inception.

Digiaccel Learning is VC backed and has CXOs and Founders of some of India's top digital commerce companies as it's investors.

We are looking for smart passionate folks to join us in this mission of building a better, smarter and more outcome oriented education system. We are a young company and each role has the ability to make a large impact. We can assure of a very talent dense, intellectually honest, action oriented and collaborative environment.

We are sure that you will join for the opportunity and stay for the impact of seeing your work help thousands of others.