About Varalife
We're redefining aging through cellular science. Our flagship products VaraSpan®, VaraCare® & VaraPace® help thousands live with more energy, better focus, and sustained vitality. We're not just selling supplements – we're pioneering a movement where age becomes just a number.
About the Role
We need a content hustler who can marry creativity with conversion metrics. Someone who gets excited about both beautiful storytelling AND ROAS optimization.
You'll own our entire content ecosystem – from performance ads that convert to social content that builds community. This isn't a job where you brief others and wait. You create, test, iterate, and scale what works.
What you will own:
Performance Content
- Craft high-converting ad creative for Meta & Google Ads
- Direct and sometime write compelling ad copy that balances science with accessibility
- Re-think and adapt our content ecosystem for pattern interruption
- Analyze creative performance data and iterate ruthlessly
Brand & Organic Content
- Develop social media content that educates without preaching
- Create retention campaigns that turn customers into evangelists
- Build UGC programs that capture authentic transformation stories
- Write email sequences that people actually want to read
Creative Direction
- Brief creators, videographers, and designers on content needs
- Ensure brand consistency across all touchpoints
- Develop content playbooks and frameworks
You're Perfect If You:
Must Haves:
- 2-4 years in D2C brands or agencies
- Proven track record of content that drives measurable results
- Can write copy that converts (show us your best hooks)
- Live in spreadsheets as comfortably as in Canva
- Have opinions on what makes content work (and data to back them)
- Work onsite in Bangalore
Nice to Haves:
- Experience in health/wellness/supplement space
- Have grown a brand's social presence from scratch
Context About The Role:
- This is a 1-10 stage startup. You'll wear multiple hats (sometimes simultaneously)
- We move fast. Your content from Monday might be live by Tuesday
- You'll work directly with founders who care deeply about every word
- No bureaucracy, no endless approvals, just ship and learn
Why Join Us
- Impact: Your content will directly influence how thousands approach aging
- Growth: We're scaling fast. Grow with us or grow beyond us – we'll support both
- Learning: Work with founders who approach marketing scientifically
- Culture: We celebrate experiments (even failed ones) over perfect plans
