INDUSTRY - Finance
Responsibilities
- Develop and execute a comprehensive content strategy aligned with company goals, target audience, and brand guidelines.
- Identify content opportunities through audience insights, industry trends, social media trends, and competitor analysis.
- Create and manage content calendars to ensure timely delivery across digital platforms.
- Plan and execute content campaigns for brand initiatives, products, and investor education.
- Oversee creation of high-quality content including articles, blogs, videos, infographics, and social media posts.
- Coordinate with designers, writers, videographers, freelancers, and agencies for content production.
- Ensure all content follows brand tone, SEO guidelines, and regulatory standards.
- Develop platform-wise content distribution strategies to maximize reach and engagement.
- Manage social media, email, and partner channels for content promotion.
- Track content performance (traffic, engagement, conversions) and provide data-based optimization recommendations.
- Stay updated on industry best practices, trends, and emerging content formats.
Skills: finance,content calendar management,semrush,content strategy,campaign execution,google search console,ahrefs,content planning,campaign planning,google analytics
