Content Strategist (Brand & Growth)

We're hiring at Nap Chief

Role:Content Strategist (Brand & Growth)

Location: Navi Mumbai

Experience: 23+ years

At Nap Chief, content is not just output. It's a growth lever.

We're looking for a Content Strategist who will act as the content lens of the company someone who decides what content we create, why we create it, and how it supports brand building and business growth.

This is not a social media execution role or a production role. The focus is on thinking, direction, and ownership.

What you'll do

Own the overall content strategy and direction

Decide what content should and should not be created

Build clear content intent frameworks across brand, product, performance, influencers, launches, and trust

Act as the content quality bar across all channels

Work closely with performance and marketing teams to connect content with growth

Translate ideas into clear execution briefs without micromanaging

Build scalable systems, SOPs, and content processes

Collaborate closely with social, influencer, design, video, and CRM teams

What this role is not

Not a social media executor

Not a content calendar manager

Not a copywriting-only role

Not a production or editing role

Who will do well in this role

Strong strategic and analytical thinker

Sharp content and brand judgment

Understands funnels and performance-led content

Clear communicator and confident decision-maker

Comfortable taking ownership and saying no when needed

What success looks like

Visible improvement in content quality month-on-month

Stronger ad creatives and performance narratives

Clear brand differentiation

Reduced randomness in content decisions

Better clarity and confidence across execution teams

Interested candidates may send their resume to [Confidential Information] or apply directly.