Content Strategist

Company Description

Founded in 1987, Arun Excello transitioned from engineering contracts in the oil and chemical industries to becoming a trusted name in turnkey engineering projects in India and abroad. In 1997, the company diversified into residential project development, completing over 30 projects in Chennai, including notable township projects such as Estancia and Temple Green. Arun Excello focuses on delivering budget-friendly housing solutions and has gained recognition for its cost-effective methods. The group later ventured into hospitality with the launch of a prestigious convention center and resort, now managed by Marriott as Four Points Sheraton in Mamallapuram. With ISO 9001-2008 certification, a workforce of 650, and a turnover exceeding 550 crores, Arun Excello continues to make significant strides in multiple industries.

Role Description

This is a full-time, on-site position for a Content Strategist, based in Chennai. The Content Strategist will be responsible for devising and executing effective content strategies aligned with organizational goals. Tasks include developing, managing, and enhancing web and written content that communicates the company's values and engages target audiences. The role will involve close collaboration with marketing, design, and development teams to create cohesive and impactful content across platforms, ensuring alignment with the company's brand and objectives.

Qualifications

• Expertise in Content Strategy and Content Management to create and implement comprehensive content plans
• Proficiency in Content Development and Web Content Writing to generate impactful, audience-focused materials
• Strong Writing skills with attention to detail, creativity, and clarity
• Ability to align content with brand guidelines and organizational objectives
• Experience collaborating with cross-functional teams for content initiatives
• Bachelor's degree in Communications, Marketing, English, or a related field
• Knowledge of the real estate and/or hospitality industry is an advantage
• Proficiency in content management systems and analytics tools is preferred