Brand & Content Strategist
About the Role
We're looking for a sharp, creative Brand & Content Strategist to own the strategic and creative output across our client portfolio. You'll be the bridge between brand thinking and content execution, working on everything from big-picture positioning to day-to-day content that actually performs. If you think in stories, obsess over aesthetics, and can back up creative instincts with strategy, this role is for you.
Roles & Responsibilities
Brand Strategy
- Develop and refine brand positioning, messaging frameworks, and brand identity guidelines for clients across industries
- Conduct brand audits and competitive research to identify white spaces and strategic opportunities
- Define brand voice, tone, and personality for new and existing clients
- Build visual strategy decks that align creative direction with business goals
Content Strategy & Planning
- Build monthly content strategies tailored to each client's objectives, audience, and platform mix
- Develop and manage content calendars across social media, website, and campaign timelines
- Define content pillars, themes, and formats that keep communication consistent and purposeful
Social Media Strategy
- Develop platform-specific strategies across Instagram, LinkedIn, YouTube, and other relevant channels
- Stay on top of trends, formats, and algorithm shifts to keep client content relevant and high-performing
- Plan and optimize posting schedules, content mix, and engagement strategies
Campaign Ideation & Execution
- Lead end-to-end campaign conceptualization, from brief to big idea to rollout plan
- Develop campaign narratives, themes, and content arcs across channels
- Collaborate with designers and production teams to bring campaigns to life on time and on brief
Creative Direction
- Create detailed photo and video moodboards that communicate visual direction clearly to production teams
- Develop shot lists, reference boards, and creative briefs for shoots
- Ensure visual output is consistently aligned with the brand's aesthetic and strategic intent
Copywriting & Content Creation
- Write sharp, on-brand copy across formats including social media posts, ad copy, email, and scripts
- Develop long-form content including blogs, articles, website copy, case studies, and thought leadership pieces
- Maintain a consistent brand voice across all written touchpoints
Website & Digital Content
- Write and structure website copy that is clear, persuasive, and SEO-informed
- Collaborate with web and design teams on page structure, messaging hierarchy, and UX copy
- Regularly update and audit website content to keep it fresh and relevant
What We're Looking For
- 2 to 4 years of experience in brand strategy, content strategy, or a similar creative role
- Strong portfolio demonstrating both strategic thinking and executional range
- Proficiency in building decks, moodboards, and content calendars
- Excellent writing skills across short-form and long-form formats
- A good eye for aesthetics and visual communication
- Comfortable working across multiple clients and categories simultaneously
- PREVIOUS MARKETING AGENCY EXPERIENCE IS MANDATORY.
