Content Specialist

Content Research & Strategy

• Research content and consumer trends to ensure relevance and audience engagement.
• Develop content strategies in collaboration with the marketing team to meet brand objectives.

Content Creation & Management

• Create original content for blogs, websites, social media, and other digital platforms.
• Proofread and edit content before publication to ensure clarity, accuracy, and consistency.
• Ensure all content aligns with brand tone and marketing strategy.

SEO & SMO Implementation

• Implement effective SEO and SMO practices to maximize content reach and visibility.
• Maintain consistency in keyword use and on-page SEO elements.

Content Planning & Coordination

• Manage content calendars and scheduling to ensure timely delivery of content across channels.
• Coordinate with marketing, design, and writing teams to deliver high-quality assignments on time.

Requirements

• Bachelor's degree in Literature, Journalism, Marketing, Communications, or related field.
• Minimum 1 year of experience in content creation, marketing, or communications.
• A portfolio showcasing published content across digital platforms.
• Familiarity with Content Management Systems (CMS) like WordPress.
• Proficient in content and design tools like Adobe InCopy and InDesign.
• Strong skills in MS Office and Google Suite.
• Working knowledge of social media platforms, blogs, and digital media.
• Understanding of SEO, SMO, and PPC is a plus.
• Excellent written and verbal communication skills.
• Ability to stay updated with industry trends and digital content innovations.