Job Title
Content & Social Lead
Job Description
We're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
We are seeking a Content and Social Lead in Bengaluru to lead the content strategy and social media execution that educates, engages, and empowers customers while building brand presence and community across digital platforms.
Key Responsibilities
- Define and execute content strategy across owned channels: blog, newsroom, guides, learning center, and social platforms
- Lead content and social media teams and manage relationships with external content contributors
- Develop content frameworks aligned to customer needs, SEO strategy, and engagement objectives
- Create editorial calendar balancing market commentary, educational content, product stories, and social campaigns
- Develop and execute social media strategy across key platforms (LinkedIn, Twitter/X, Instagram, TikTok, YouTube)
- Drive social-first campaigns that build awareness and engagement with target audiences
- Monitor content and social performance metrics and optimize based on engagement and conversion data
- Ensure content and social communications comply with financial services regulations
- Establish editorial and social guidelines and tone of voice standards
Requirements
- 7+ years combined experience in content leadership, editorial, and/or social media management
- Proven experience leading and developing content and social media teams
- Strong understanding of financial markets and trading (or ability to learn quickly)
- Proven track record creating content and social strategies that drive engagement and conversion
- Strong editorial judgment and ability to commission and edit diverse content types
- Strategic thinker with ability to develop integrated content and social strategies
- Strong understanding of platform algorithms, content formats, and best practices across multiple channels
- Creative storytelling ability with clear understanding of what drives engagement across channels
- Advanced knowledge of SEO, content marketing, and digital publishing best practices
- Demonstrated experience managing writers, freelancers, and content workflows
- Familiarity with CMS platforms and content analytics tools
- Understanding of compliance and regulatory requirements for financial services content and social media
- Knowledge of social media strategy, influencer partnerships, and community management
- Team leadership and mentoring capability
Number of openings
1
