About Sharpsell.ai:
Sharpsell.ai is a leading B2B SaaS platform that empowers sales teams with AI-driven sales enablement tools. We help companies transform their sales processes by providing intelligent content delivery, personalized customer experiences, and actionable insights that drive revenue growth. Our mission is to make selling smarter, faster, and more effective for businesses worldwide.
Job Summary:
We are looking for a highly experienced and strategic Content Marketing Specialist to fully own content creation and distribution at Sharpsell.ai. With 5+ years of dedicated experience in B2B SaaS, you will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, generates leads, and supports our sales efforts. This role requires a proven ability to create compelling, data-driven content across various formats and ensure its maximum reach and impact within the B2B tech landscape.
Key Responsibilities:
Content Strategy & Planning:
- Develop and own Sharpsell.ai's overall content marketing strategy, aligning with business objectives, target audience needs, and the B2B SaaS buyer journey.
- Conduct thorough keyword research, competitive analysis, and audience persona development to identify content opportunities and gaps.
- Create and manage a comprehensive content calendar, ensuring a consistent flow of high-quality, relevant content.
Content Creation & Development:
- Produce engaging and insightful long-form content, including whitepapers, e-books, industry reports, and detailed guides, demonstrating thought leadership.
- Write compelling blog posts, articles, and website copy optimized for SEO and audience engagement.
- Develop persuasive case studies and customer success stories that highlight our value proposition and ROI.
- Craft effective email marketing copy, social media posts, and ad copy to support campaigns.
- Collaborate with product and sales teams to create product marketing materials, sales collateral, and presentation decks.
- Develop scripts and storyboards for video content, webinars, and podcasts.
Content Distribution & Promotion:
- Execute multi-channel content distribution strategies, leveraging our website, blog, social media platforms (LinkedIn, Twitter), email marketing, and relevant industry channels.
- Work with PR and partnership teams to explore syndication opportunities and amplify content reach.
- Optimize content for search engines (SEO) to improve organic visibility and drive qualified traffic.
- Experiment with new distribution channels and promotional tactics to expand our audience.
Performance Analysis & Optimization:
- Track, measure, and analyze content performance metrics (e.g., website traffic, engagement, lead generation, conversions) using analytics tools.
- Provide regular reports on content effectiveness and ROI to stakeholders.
- Iterate and optimize content strategy and individual pieces based on performance data and market feedback.
Brand Voice & Governance:
- Ensure all content adheres to Sharpsell.ai's brand voice, messaging, and style guidelines.
- Maintain high editorial standards for accuracy, clarity, and consistency across all content.
Required Qualification:
- Experience: 5+ years of progressive experience in content marketing, specifically within the B2B SaaS industry.
- Portfolio: A strong portfolio demonstrating successful content initiatives (e.g., published articles, whitepapers, case studies, campaign examples).
- Writing & Editing: Exceptional writing, editing, and proofreading skills, with a keen eye for detail and an ability to craft compelling narratives for a B2B audience.
- B2B SaaS Acumen: Deep understanding of the B2B sales cycle, buyer personas, and the unique challenges and opportunities within the SaaS landscape.
- SEO Expertise: Proven experience with SEO best practices, keyword research tools (e.g., Ahrefs, SEMrush), and on-page optimization.
- Tools: Proficiency with Content Management Systems (CMS), email marketing platforms, and web analytics tools (e.g., Google Analytics).
- Project Management: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Collaboration: Strong interpersonal skills and ability to collaborate effectively with cross-functional teams (Sales, Product, Marketing).
- Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
